Sunday, March 6, 2011

Ska presents "Brew Minions"

Brew Minions, A Parody from David Thibodeau on Vimeo.

Ladies and gentlemen, Ska Brewing Co. has produced a 22-minute video parodying the Discovery Channel show "Brew Masters."

Dogfish Head's Sam Calagione makes a cameo in Ska's parody. It follows the story of Thibodeau & Co. as they try to deliver a beer to their idols, the ska band The Toasters.

If you have 22 minutes to spare, this is totally worth watching. It's really pretty entertaining, and the production value is impressive.

Ska's press release follows:

Brew Minions follows Dave and his team as they flawlessly execute a project to make a 30th Anniversary beer for the long-running NYC Ska band The Toasters. Along the way they cross high mountain passes and travel almost across town, pioneer techniques to produce beers (and short films) of questionable originality, and ignore advice from Sam himself, who makes a cameo, but was otherwise not harmed in the making of this video.

From Rainbo Bread to bagels to bits of British bees, Dave is constantly pushing his team and himself to keep going, even though it’s not clear that anyone, including the Toasters, wants them to. The imagination of the Ska Brewing team is matched only by their obliviousness, which they wear like a badge. Attending beer conferences with Sam, glamorous product launches with rock stars, ripping off ideas and making toast, it’s all in a days work for Brew Minions.

“It’s easy to make fun of ourselves,” said Dave Thibodeau, Ska Co-Founder and President. “It’s hard to make a video that makes fun of us though, even a short one. It was supposed to be short. And it’s expensive. If anyone thinks this is funny they owe us.”

“Brew Minions” was written, directed and produced by Ska Brewing Co. and Marc Snider / Exposure Productions in Durango, Colorado. The post-credit video was produced by Red Tettemer and Partners.

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