Oskar Blues Brewing of Lyons will introduce an imperial IPA in March in direct response to Ska Brewing's hot-selling Modus Hoperandi IPA, reports Ed Sealover of Beer Run Blog.
It's a measure of Ska's growing stature that Oskar Blues, which pioneered canned craft beer, feels it necessary to mount a direct market response to Modus.
The new Oskar Blues beer, GUBNA, comes in at 10 percent ABV and will sell for $14.49 a four-pack. Which, I think, sets it apart as a direct competitor to Modus, which sells in six-packs for less than $10. They don't present the consumer with comparable options.
I think there will be plenty of room in the marketplace for both beers. And if the BeerAdvocate ratings are any indication, Ska shouldn't worry about Modus. People seem to love it.