Tuesday, July 21, 2009

Women enjoying beer

A Kansas City marketing firm has launched an initiative, and website, called Women Enjoying Beer.

One of their first events was a private tasting/focus group with the well-regarded Boulevard Brewing Co. in Kansas City.

Props to those ladies. It would be cooler if it were a more organic initiative, rather than a marketing drive, but it seems to be some of both.

Soggy Coaster has always wondered why more women don't drink craft beer. Many seem to prefer drinking wine, a fact backed up by a recent Gallup poll that the Beervana blog discussed. Only 21 percent of women named beer as their preferred alcoholic beverage.

What's wrong?

Maybe it is a lack of marketing targeted toward women or, alternately, saturation marketing targeted at men.

Women I know who have been introduced to good craft beer have developed a taste for it. There are great, approachable beers out there and beers that taste remarkably like wine. Not that the ladies can't handle something like an imperial stout or double IPA.

I suspect that beer has just been marketed to men for so long that women don't think it's for them. If Women Enjoying Beer can help change that perception, we'll all be the better for it.


  1. Awesome beer magazine BeerNW http://www.beernw.com/ is run by three women.

  2. Cool. I think the brewer of Bend Brewing Co. is a woman, but women in the craft beer industry are few and far between.

  3. I will begin an immediate outreach program.

  4. Thanks! WEB is gaining speed and that is telling - it's answering the call to market to women authentically and accurately. Beer is genderless - let's make the marketing as such too.
    WEB is more than 'just' a website too - events, workshops, education, training, presentations. We help breweries develop completely new sustainable marketshare. Cheers - Ginger

  5. I do not know whether it's just me or if perhaps everyone else encountering problems with your website. It looks like some of the text on your content are running off the screen. Can somebody else please comment and let me know if this is happening to them as well? This might be a issue with my browser because I've
    had this happen before. Thank you

    Here is my webpage: homepage
    Also see my web site :: online loans no credit check